Bakanl\u0131k, Apple, Hachette, HarperCollins, MacMillan, Simon&Schuster ve Penguin’i, aralar\u0131nda anla\u015farak e-kitap fiyatlar\u0131n\u0131 belirlemekle su\u00e7luyordu. Dava, e-kitap fiyatlar\u0131n\u0131 sat\u0131c\u0131lar\u0131n de\u011fil, yay\u0131mc\u0131lar\u0131n belirledi\u011fi sat\u0131\u015f modelini hedef al\u0131yor. Hachette, HarperCollins ve Simon&Schuster bakanl\u0131kla uzla\u015ft\u0131.<\/p>\n
Fakat perakendecilerin fiyat rekabetine girme hakk\u0131n\u0131 sona erdirmek i\u00e7in komplo kurduklar\u0131 su\u00e7lamas\u0131yla Apple, MacMillan ve Penguin hakk\u0131ndaki davan\u0131n ileri g\u00f6t\u00fcr\u00fclmesine karar verildi. Dava, Apple’\u0131n 600 milyar dolarla d\u00fcnyan\u0131n en de\u011ferli \u015firketi oldu\u011funun teyit edilmesinin bir g\u00fcn sonras\u0131na rastl\u0131yor. IPad ve IPhone’larda IBooks platformu \u00fczerinden e-kitap satan Apple, davayla ilgili hen\u00fcz a\u00e7\u0131klama yapmad\u0131.<\/p>\n
Elektronik kitaplar, ka\u011f\u0131da bas\u0131l\u0131 kitaplar\u0131n sat\u0131\u015f\u0131n\u0131 d\u00fczenleyen kurallardan daha farkl\u0131 bir form\u00fclle sat\u0131l\u0131yor. Ka\u011f\u0131da bas\u0131l\u0131 kitaplarda genellikle yay\u0131mc\u0131lar bir toptan sat\u0131\u015f fiyat\u0131 belirliyor. Bu daha \u00e7ok kitab\u0131n perakende fiyat\u0131n\u0131n yar\u0131s\u0131na kar\u015f\u0131l\u0131k geliyor. Bundan sonra kitab\u0131n ka\u00e7a sat\u0131laca\u011f\u0131na perakendeciler karar veriyor.\u00a0 Ba\u015flang\u0131\u00e7ta e-kitaplar i\u00e7in de bu form\u00fcl benimsendi. Fakat sonras\u0131nda acentelik modeli uygulanmaya ba\u015fland\u0131. Buna g\u00f6re, yay\u0131mc\u0131lar bir fiyat belirliyor ve bunu satan acenteler y\u00fczde 30 pay al\u0131yor.<\/p>\n
Yay\u0131mc\u0131lar, acentelik modelini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde Apple’\u0131n ge\u00e7en y\u0131l \u00f6len Y\u00f6netim Kurulu Ba\u015fkan\u0131 Steve Jobs’un telkiniyle kabul etmi\u015fti. Bu model ayr\u0131ca, Amazon’un kitap piyasas\u0131na tamamen hakim olmas\u0131n\u0131 \u00f6nlemeye y\u00f6nelik bir hamle olarak g\u00f6r\u00fcl\u00fcyordu. Amazon, e-kitap okuyucusu Kindle’a m\u00fc\u015fteri \u00e7ekmek i\u00e7in fiyatlar\u0131 a\u015f\u0131r\u0131 derecede a\u015fa\u011f\u0131 \u00e7ekiyordu.<\/p>\n
Kaynak: http:\/\/www.webrazzi.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Bakanl\u0131k, Apple, Hachette, HarperCollins, MacMillan, Simon&Schuster ve Penguin’i, aralar\u0131nda anla\u015farak e-kitap fiyatlar\u0131n\u0131 belirlemekle su\u00e7luyordu. Dava, e-kitap fiyatlar\u0131n\u0131 sat\u0131c\u0131lar\u0131n de\u011fil, yay\u0131mc\u0131lar\u0131n belirledi\u011fi sat\u0131\u015f modelini hedef al\u0131yor. Hachette, HarperCollins ve Simon&Schuster bakanl\u0131kla uzla\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1480,1481,1],"tags":[],"class_list":["post-3762","post","type-post","status-publish","format-standard","hentry","category-e-book","category-e-kitap","category-genel"],"_links":{"self":[{"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/posts\/3762"}],"collection":[{"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/comments?post=3762"}],"version-history":[{"count":0,"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/posts\/3762\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/media?parent=3762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/categories?post=3762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/tags?post=3762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}