{"id":17946,"date":"2015-12-10T14:43:16","date_gmt":"2015-12-10T12:43:16","guid":{"rendered":"http:\/\/www.bbyhaber.com\/bby\/?p=17946"},"modified":"2015-12-10T14:43:16","modified_gmt":"2015-12-10T12:43:16","slug":"brezilya%e2%80%99da-kitaplar-metro-bileti-oldu","status":"publish","type":"post","link":"https:\/\/www.bbyhaber.com\/bby\/2015\/12\/10\/brezilya%e2%80%99da-kitaplar-metro-bileti-oldu","title":{"rendered":"Brezilya\u2019da Kitaplar Metro Bileti Oldu"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/bbyhaber.com\/bby\/wp-content\/uploads\/2015\/12\/birezilya-metro-bilet-kitabi.jpg\" alt=\"\" width=\"251\" height=\"127\" \/>Brezilya\u2019l\u0131 yetkililer kitap okuma al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in \u00e7ok ba\u015far\u0131l\u0131 bir \u00e7al\u0131\u015fmaya imza atm\u0131\u015f bulunmakta. Bu uygulamada kitaplar metro bileti olarak kullan\u0131labilmekte. Senede ortalama iki kitap okundu\u011fu ger\u00e7e\u011fiyle y\u00fczle\u015fen yetkililer bu oran\u0131 art\u0131rmak i\u00e7in \u00fclkenin en b\u00fcy\u00fck yay\u0131nevlerinden biriyle anla\u015farak metro bileti olarak kullan\u0131labilecek bir kitap koleksiyonu haz\u0131rlad\u0131lar. \u0130lk etapta on adet kitap ile haz\u0131rlanan bu koleksiyon boyut olarak da k\u00fc\u00e7\u00fck kitaplar i\u00e7erdi\u011fi i\u00e7in ta\u015f\u0131mas\u0131 da kolay olmakta.<!--more--><\/p>\n<p style=\"text-align: justify;\">23 Nisan\u2019da kutlanan d\u00fcnya kitap g\u00fcn\u00fc sebebiyle\u00a0<strong>Sao Paolo metro istasyonlar\u0131<\/strong>nda 10.000 adet kitap da\u011f\u0131t\u0131ld\u0131. Her kitap i\u00e7in 10 adet \u00fccretsiz ge\u00e7i\u015f hakk\u0131 tan\u0131nm\u0131\u015f durumda. Ayr\u0131ca bu 10 ge\u00e7i\u015ften sonra kitaplara internet \u00fczerinden tekrar kredi y\u00fcklenebilmekte. Bu sayede insanlar\u0131n kitaplar\u0131 ba\u015fkalar\u0131na hediye ederek kitap okuma al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n artmas\u0131na yard\u0131mc\u0131 olacaklar\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Proje \u015fu anda istenilen geri d\u00f6n\u00fc\u015f\u00fc alm\u0131\u015f durumda ve k\u0131sa s\u00fcre i\u00e7erisinde\u00a0<strong>Brezilya<\/strong>\u2018n\u0131n di\u011fer \u015fehirlerine de uygulanmas\u0131 bekleniyor.<\/p>\n<p style=\"text-align: justify;\">Ayr\u0131ca bu kampanya\u00a0<strong>Cannes Lions Festivali<\/strong>\u2018nde promosyon ve outdoor alan\u0131nda g\u00fcm\u00fc\u015f, \u00a0tasar\u0131m alan\u0131nda ise bronz madalya alm\u0131\u015f durumda.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/127617453\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><br \/>\nKaynak: http:\/\/uzakrota.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brezilya\u2019l\u0131 yetkililer kitap okuma al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in \u00e7ok ba\u015far\u0131l\u0131 bir \u00e7al\u0131\u015fmaya imza atm\u0131\u015f bulunmakta. Bu uygulamada kitaplar metro bileti olarak kullan\u0131labilmekte. Senede ortalama iki kitap okundu\u011fu ger\u00e7e\u011fiyle y\u00fczle\u015fen yetkililer bu oran\u0131 art\u0131rmak i\u00e7in \u00fclkenin en b\u00fcy\u00fck yay\u0131nevlerinden biriyle anla\u015farak metro bileti olarak kullan\u0131labilecek bir kitap koleksiyonu haz\u0131rlad\u0131lar. \u0130lk etapta on adet kitap ile haz\u0131rlanan bu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17946","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/posts\/17946"}],"collection":[{"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/comments?post=17946"}],"version-history":[{"count":0,"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/posts\/17946\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/media?parent=17946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/categories?post=17946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bbyhaber.com\/bby\/wp-json\/wp\/v2\/tags?post=17946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}